Books recommended by Felipe Memoria

Swiss Graphic Design — Richard Hollis
Modernism: Designing a New World — Christopher Wilk
Towards a New Architecture — Le Corbusier
Roberto Burle Marx: Brazilian Modernist — Jens Hoffmann
Mies van der Rohe: A Critical Biography — Franz Schulze
Helvetica/Objectified/Urbanized: The Complete Interviews — Gary Hustwit
Herb Lubalin: American Graphic Designer 1918—1981
Experimental Jetset — Statement And Counter-statement — Experimental Jetset
TD 63—73 — Ben Bos
Unimark International — Jan Conradi
Vignelli from A to Z — Massimo Vignelli
The Vignelli Canon — Massimo Vignelli
Lella and Massimo Vignelli: Two Lives, One Vision — Jan Conradi
Jony Ive: The Genius Behind Apple’s Greatest Products — Leander Kahney
Dieter Rams: As Little Design as Possible — Sophie Lovell & Klaus Kemp
Paul Rand: Conversations with Students — Michael Kroeger
Creativity, Inc — Ed Catmull
Universal Principles of Design — William Lidwell
Broken Glass — Alex Beam
Creative Selection — Ken Kocienda
Graphic Design Visionaries — Caroline Roberts

The Ride of a Lifetime — Robert Iger
Essentialism — Greg McKeown
The Captain Class — Sam Walker
The Four — Scott Galloway
My Turn — Johan Cruyff
Leading: Learning from Life and My Years at Manchester United — Alex Ferguson
Rework — 37signals
Willpower: Rediscovering the Greatest Human Strength — Roy F. Baumeister
Dream Big — Cristiane Correa
Steve Jobs — Walter Isaacson
Predictably Irrational — Dan Ariely
Influence: The Psychology of Persuasion — Robert B. Cialdini
Quirkology — Richard Wiseman
The Mature Mind — Gene D. Cohen
Nudge — Richard H. Thaler, Cass R. Sunstein
Talent is Overrated — Geoffrey Colvin
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future — Ashlee Vance
Outliers — Malcolm Gladwell
Blink — Malcolm Gladwell
The Tipping Point — Malcolm Gladwell
Blue Ocean Strategy — W. Chan Kim, Renée Mauborgne
Good to Great — Jim Collins
Only The Paranoid Survive — Andrew S. Grove



Burle Marx
Design is One
Zaha Hadid
Milton Glazer
Vilanova Artigas
Eero Saarien
I.M. Pei
Lucio Costa
Bauhaus Spirit
Rem Koolhaas
Design Canada
Alexander Calder
General Magic
Frank Lloyd Wright
How Much Does Your Building Weight, Mr. Foster.
Sketches of Frank Gehry
Big Time
Coast Modern
Art & Copy
Visual Accoustics: The Modernism of Julius Shulman
General Magic
Thomas Edison

Jiro Dreams of Sushi
Magic & Bird: A Courtship of Rivals
The Dream Team Documentary
Becoming Warren Buffett


Mad Men
The Last Dance